Comparing Ameritrade Izone and Sogoinvest

Ameritrade Izone and Sogoinvest are two discount brokerages that I have accounts with. Both offer very low commissions, and this makes them very good candidates for investors who prefer to invest in ETFs rather than mutual funds. I compare these two brokerages because to me, they are good substitute products for each other. The following is the comparison table based on the factors that are important to me:

[Table revised 9/16/2006. To view the old table, click on the link below]


It is difficult to decide at this point which is better, especially when Sogoinvest is very new and still improving on its offering; although I must say that I am not particularly thrilled with Sogoinvest’s ACH and margin interest accruing timeline. I have already written comments about these in my previous Sogoinvest experience posts [1] [2].


  1. Pingback: Sogoinvest experience update « Indexfundfan’s blog

  2. Mike

    Very nice comparison! I found this page via the FatWallet forums.

    Do you have a post where you do the same comparison for ALL brokers?


  3. indexfundfan

    Thanks Mike. I only compare these two brokers though because I have actual experiences with them.

  4. Pingback: Indexfundfan @ Indextown » Sogoinvest experience update

  5. indexfundfan (Post author)

    ACAT out from Sogoinvest is no longer free; they have added a $50 fee.


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