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	<title>Comments on: List of interesting ETF tickers</title>
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	<link>http://www.indextown.com/archives/2008/02/01/list-of-interesting-etf-tickers/</link>
	<description>Personal finance and investing in mutual funds and ETFs</description>
	<pubDate>Thu, 08 Jan 2009 12:30:19 +0000</pubDate>
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		<title>By: Ted</title>
		<link>http://www.indextown.com/archives/2008/02/01/list-of-interesting-etf-tickers/#comment-23118</link>
		<dc:creator>Ted</dc:creator>
		<pubDate>Tue, 27 May 2008 21:40:43 +0000</pubDate>
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		<description>LUV = Southwest Airlines

Goes back to their beginning at Dallas Love field and their heart symbol trademark.  Slick.</description>
		<content:encoded><![CDATA[<p>LUV = Southwest Airlines</p>
<p>Goes back to their beginning at Dallas Love field and their heart symbol trademark.  Slick.</p>
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		<title>By: choozm</title>
		<link>http://www.indextown.com/archives/2008/02/01/list-of-interesting-etf-tickers/#comment-20189</link>
		<dc:creator>choozm</dc:creator>
		<pubDate>Sat, 02 Feb 2008 03:32:34 +0000</pubDate>
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		<description>Interesting. 

"Your money and your brain" also have some interesting writing on familiar stock tickers: Companies can exploit your preference for the familiar by listing their stocks with catchy ticker symbol. Stocks like MOO or GEEK or KAR tend  to outperform those with unpronounceable symbols like LXK or PHM.

Actually this is related to "home bias" that we tend to associate familiarity with safety.</description>
		<content:encoded><![CDATA[<p>Interesting. </p>
<p>&#8220;Your money and your brain&#8221; also have some interesting writing on familiar stock tickers: Companies can exploit your preference for the familiar by listing their stocks with catchy ticker symbol. Stocks like MOO or GEEK or KAR tend  to outperform those with unpronounceable symbols like LXK or PHM.</p>
<p>Actually this is related to &#8220;home bias&#8221; that we tend to associate familiarity with safety.</p>
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